Unlike any other form of advertising, billboard ads and digital billboard ads are on 24 hours a day, 7 days a week at a low cost per viewing.  Billboards produce more gross impressions than any other outdoor medium.

TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment.  With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page or close the browser window.

Outdoor advertising is possibly the last place where consumers do not control the ad space.  This gives advertisers unprecedented control over how and where an ad is seen.